Ever heard of the Black Hole of Retailing? This is the place where losing retailers go to die. Willard N.
Ander and Neil Z. This book provides solutions for falling sales and faltering retailers, and the thoughtful approach to retail differentiation. The authors offer strategies for retailers and chains suffering at the hands of decreased sales numbers.
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- Winning at Retail: Developing a Sustained Model for Retail Success.
For retailers to survive, they must adapt to the new realities of the marketplace by employing the EST theory for retail success. EST retailers devote themselves with laser-like focus to their core proposition.
WINNING AT RETAIL: Developing a Sustained Model for Retail Success
One of the best practices in the EST theory is Wal-Mart where everything it does focus on enhancing its position as the low price leader. This retailer wins customers on price. The book also demostrates that retail can win the marketplace by being clearly best in the five critical areas:.
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The book put the EST to work by citing best practices of best retailers. How they work on the right mix of consumer trends, their competition, their internal strengths and by putting EST with winning ideas and enhancing customer experience. Retailers should know the most valuable proposition for customers. You are commenting using your WordPress. NEIL Z.
ISBN 13: 9780471473572
Account Options Fazer login. Willard N. Ander , Neil Z. Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers.
Winning at Retail: Developing a Sustained Model for Retail Success by Willard N. Ander
At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift.